Update: Check out this post for my latest Avatar lesson plan
While I was preparing for a presentation over Dan Pink for a regional technology conference, I ran across this amazing article in Newsweek entitled “It’s the Story, Stupid.”
I do not think I could have made up better evidence of Dan Pink’s Story aptitude from A Whole New Mind.
You really should read the entire article, as it vividly shines a light on technology and the use of story. But I would like for you to try something.
In the article, James Cameron discusses the original trailer for Avatar, which featured the amazing technology of the movie. But the audience response was flat. He then points out that the studio revamped the trailer and focused on the actual story. Audience response went through the roof.
I plan on using this example at the conference and wanted to share it on the site. It really is interesting. Watch the first trailer, then read Cameron’s quote. Then take the time to watch the revamped trailer. The conclusion is obvious: Story matters!
Original Avatar Trailer
“…we put out a teaser trailer that was all about the imagery, and people were less than satisfied, because they weren’t learning enough about the story. We put out a story trailer that set the stage and told you what the main character was, and all of a sudden people were wildly excited about the movie.”
Revamped Avatar Trailer: Focus On Story