Dan Pink’s Story Aptitude as a Marketing Career Skill

December 12, 2010

It seems that the field of marketing has embraced the right brain aptitude of Story.

As Daniel Pink states in his book, A Whole New Mind, the future belongs to those who can utilize the skills of effective story-telling.  It appears that marketers across the nation agree.

I ran into this article while surfing for news.  What struck me was that as a social studies teacher I can still develop career skills.  I have always balked at teaching “vocational” skills in my history class.  After all, how can I find the time to teach outside my direct curriculum?

But with a few simple upgrades, I can make that happen and not lose any valuable time.  And that’s great news!

Take a few minutes and read through this business-based interpretation of Story.  Then skim through the examples of Story Upgrades here on this blog.  I think you’ll agree, we can all help our students prepare for their future without sacrificing any content from our curriculum.

How to Captivate Your Audience with Story From America’s Greatest Living Playwright | Copyblogger.


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